Business + Marketing Course For Yoga Teachers
Module 1: Branding
We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.
0:59
Introduction to this course?
4:42
Lesson 1: Importance Of Branding
6:21
Lesson 2: Finding Your Brand
3:38
Lesson 3: Your Purpose
4:52
Lesson 4: Your Ideal Client
Module 2 : The Business Funnel
We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.
6:57
Lesson 1: Customer Journey
7:34
Lesson 2: Lead Magnet
4:54
Lesson 3: Entry Level Product
2:10
Lesson 4: Core Offering
3:51
Lesson 5: Premium Offering
Module 3 : Business Finance
In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.
2:12
Lesson 1: Why Finances Are Everything
7:32
Lesson 2: Pricing
4:04
Lesson 3: Cost Of Acquisition
5:37
Lesson 4: Customer Lifetime Value
5:14
Lesson 5: 3 Ways To Grow A Business
7:55
Lesson 6: Wealth Cycle Of A Business
Module 4 : Mastering Marketing
Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.
8:00
Lesson 1: Psychology Of Marketing
3:22
Lesson 2: Business Pillars of Success
Module 5: Building A Successful Website
6:56
Lesson 1: Your Website
5:02
Lesson 2: Choosing Colors And Fonts
4:54
Lesson 3: Mobile Friendly Website
6:50
Lesson 4: Website Speed
7:21
Lesson 5: Crucial Website Components
Module 6: Developing SEO
2:14
Lesson 1: What Is SEO
6:40
Lesson 2: SEO Keywords
Module 7: Email
5:04
Lesson 1: Email Service Providers
4:23
Lesson 2: How To Collect Emails
5:41
Lesson 3: How To Use Emails To Build Business
Module 8: Facebook
4:24
Lesson 1: Importance Of Facebook
5:33
Lesson 2: Key Page Components of your Facebook Page
6:16
Lesson 3: Build An Audience On Facebook
3:18
Lesson 4: What To Share On Facebook
6:07
Lesson 5: When To Use Paid Ads On Facebook
4:01
Lesson 6: Facebook Live
Module 9: Instagram
2:57
Lesson 1: Importance Of Instagram
2:55
Lesson 2: Instagram Business Profile Components
4:47
Lesson 3: Build A Following On Instagram
2:41
Lesson 4: Instagram Hashtags
3:22
Lesson 5: What To Share on Instagram
Module 10: Youtube
2:35
Lesson 1: Importance Of YouTube
2:37
Lesson 2: YouTube Page Components
1:33
Lesson 3: YouTube Thumbnails
2:41
Lesson 4: Tags, Cards & End Screens On YouTube
4:09
Lesson 5: How To Make Videos
Module 11: Partnerships For Success
3:09
Lesson 1: How Collaborations Can Help Grow Your Business
3:23
Lesson 2: How To Find Partnerships That Align With You
3:51
Lesson 3: Connecting With Brands
Module 12: Tracking Results
4:01
Lesson 1: Campaign Tracking and Analysis