Course Summary

Business + Marketing Course For Yoga Teachers

Do you...

Want to make a living teaching yoga?
Need help identifying your goals as a yoga teacher?
Want to develop your own yoga brand?
Want to learn the skills needed to
Want to become a confident yoga leader?

The goal of this course is to provide you with the knowledge you need to start and run your own yoga business. We lay out step-by-step instructions for creating your brand, creating your business funnel, analyzing your business finances, and mastering marketing.

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A membership will give you a portal to a community for yogis who want to accelerate their path in yoga.

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Module 1: Branding

We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.

Welcome-To-Business-Course-For-Yogis

Introduction to this course?

0:59

Importance-Of-Branding

Lesson 1: Importance Of Branding

4:42

Lesson 2: Finding Your Brand

6:21

Lesson 3: Your Purpose

3:38

Your-Ideal-Client

Lesson 4: Your Ideal Client

4:52

Module 2 : The Business Funnel

We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.

Customer-Journey

Lesson 1: Customer Journey

6:57

Lead-Magnet

Lesson 2: Lead Magnet

7:34

Entry-Level-Product

Lesson 3: Entry Level Product

4:54

Core-Level-Product

Lesson 4: Core Offering

2:10

Premium-Level-Product

Lesson 5: Premium Offering

3:51

Module 3 : Business Finance

In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.

Finances-Are-Everything

Lesson 1: Why Finances Are Everything

2:12

Pricing

Lesson 2: Pricing

7:32

Cost-Of-Acquisition

Lesson 3: Cost Of Acquisition

4:04

Customer-Lifetime-Value

Lesson 4: Customer Lifetime Value

5:37

3-Ways-To-Grow-A-Business

Lesson 5: 3 Ways To Grow A Business

5:14

Wealth-Cycle

Lesson 6: Wealth Cycle Of A Business

7:55

Module 4 : Mastering Marketing

Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.

Psychology-of-Marketing

Lesson 1: Psychology Of Marketing

8:00

Business-Parthenon

Lesson 2: Business Pillars of Success

3:22

Module 5: Building A Successful Website

Your-Website

Lesson 1: Your Website

6:56

Colors-And-Fonts

Lesson 2: Choosing Colors And Fonts

5:02

Mobile-Friendly-Site

Lesson 3: Mobile Friendly Website

4:54

Site-Speed

Lesson 4: Website Speed

6:50

Website-Components

Lesson 5: Crucial Website Components

7:21

Module 6: Developing SEO

What-Is-SEO

Lesson 1: What Is SEO

2:14

Keywords

Lesson 2: SEO Keywords

6:40

Module 7: Email

Email-Service-Providers

Lesson 1: Email Service Providers

5:04

Collecting-Emails

Lesson 2: How To Collect Emails

4:23

Emails-Build-Business

Lesson 3: How To Use Emails To Build Business

5:41

Module 8: Facebook

Importance-Of-Facebook

Lesson 1: Importance Of Facebook

4:24

Facebook-Page-Components

Lesson 2: Key Page Components of your Facebook Page

5:33

Build-A-Facebook-Audience

Lesson 3: Build An Audience On Facebook

6:16

What-To-Post-Facebook

Lesson 4: What To Share On Facebook

3:18

Paid-Ads-Facebook

Lesson 5: When To Use Paid Ads On Facebook

6:07

Lesson 6: Facebook Live

4:01

Module 9: Instagram

Importance-Of-Instagram

Lesson 1: Importance Of Instagram

2:57

Instagram-Components

Lesson 2: Instagram Business Profile Components

2:55

Build-Instagram

Lesson 3: Build A Following On Instagram

4:47

Instagram-Hashtags

Lesson 4: Instagram Hashtags

2:41

What-To-Post-Instagram

Lesson 5: What To Share on Instagram

3:22

Module 10: Youtube

Importance-of-Youtube

Lesson 1: Importance Of YouTube

2:35

YouTube-Page-Components

Lesson 2: YouTube Page Components

2:37

YouTube-Thumbnails

Lesson 3: YouTube Thumbnails

1:33

YouTube-Features

Lesson 4: Tags, Cards & End Screens On YouTube

2:41

Make-YouTube-Videos

Lesson 5: How To Make Videos

4:09

Module 11: Partnerships For Success

Collaborations-Grow-Business

Lesson 1: How Collaborations Can Help Grow Your Business

3:09

Find-Partnerships

Lesson 2: How To Find Partnerships That Align With You

3:23

Connecting-With-Brands

Lesson 3: Connecting With Brands

3:51

Module 12: Tracking Results

Tracking-Results

Lesson 1: Campaign Tracking and Analysis

4:01