Business + Marketing Course For Yoga Teachers
Module 1: Branding
We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.

0:59
Introduction to this course?

4:42
Lesson 1: Importance Of Branding

6:21
Lesson 2: Finding Your Brand
3:38
Lesson 3: Your Purpose

4:52
Lesson 4: Your Ideal Client
Module 2 : The Business Funnel
We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.

6:57
Lesson 1: Customer Journey

7:34
Lesson 2: Lead Magnet

4:54
Lesson 3: Entry Level Product

2:10
Lesson 4: Core Offering

3:51
Lesson 5: Premium Offering
Module 3 : Business Finance
In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.

2:12
Lesson 1: Why Finances Are Everything

7:32
Lesson 2: Pricing

4:04
Lesson 3: Cost Of Acquisition

5:37
Lesson 4: Customer Lifetime Value

5:14
Lesson 5: 3 Ways To Grow A Business

7:55
Lesson 6: Wealth Cycle Of A Business
Module 4 : Mastering Marketing
Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.

8:00
Lesson 1: Psychology Of Marketing

3:22
Lesson 2: Business Pillars of Success
Module 5: Building A Successful Website

6:56
Lesson 1: Your Website

5:02
Lesson 2: Choosing Colors And Fonts

4:54
Lesson 3: Mobile Friendly Website

6:50
Lesson 4: Website Speed

7:21
Lesson 5: Crucial Website Components
Module 6: Developing SEO

2:14
Lesson 1: What Is SEO

6:40
Lesson 2: SEO Keywords
Module 7: Email

5:04
Lesson 1: Email Service Providers

4:23
Lesson 2: How To Collect Emails

5:41
Lesson 3: How To Use Emails To Build Business
Module 8: Facebook

4:24
Lesson 1: Importance Of Facebook

5:33
Lesson 2: Key Page Components of your Facebook Page

6:16
Lesson 3: Build An Audience On Facebook

3:18
Lesson 4: What To Share On Facebook

6:07
Lesson 5: When To Use Paid Ads On Facebook

4:01
Lesson 6: Facebook Live
Module 9: Instagram

2:57
Lesson 1: Importance Of Instagram

2:55
Lesson 2: Instagram Business Profile Components

4:47
Lesson 3: Build A Following On Instagram

2:41
Lesson 4: Instagram Hashtags

3:22
Lesson 5: What To Share on Instagram
Module 10: Youtube

2:35
Lesson 1: Importance Of YouTube

2:37
Lesson 2: YouTube Page Components

1:33
Lesson 3: YouTube Thumbnails

2:41
Lesson 4: Tags, Cards & End Screens On YouTube

4:09
Lesson 5: How To Make Videos
Module 11: Partnerships For Success

3:09
Lesson 1: How Collaborations Can Help Grow Your Business

3:23
Lesson 2: How To Find Partnerships That Align With You

3:51
Lesson 3: Connecting With Brands
Module 12: Tracking Results

4:01
Lesson 1: Campaign Tracking and Analysis