Course Summary

Business + Marketing Course For Yoga Teachers

Do you...

  • Want to make a living teaching yoga?
  • Need help identifying your goals as a yoga teacher?
  • Want to develop your own yoga brand?
  • Want to learn the skills needed to
  • Want to become a confident yoga leader?

The goal of this course is to provide you with the knowledge you need to start and run your own yoga business. We lay out step-by-step instructions for creating your brand, creating your business funnel, analyzing your business finances, and mastering marketing.

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A membership will give you a portal to a community for yogis who want to accelerate their path in yoga

Module 1: Branding

We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.

Welcome-To-Business-Course-For-Yogis
Introduction to this course?
0:59
Importance-Of-Branding
Lesson 1: Importance Of Branding
4:42
Finding-Your-Brand
Lesson 2: Finding Your Brand
6:21
Lesson 3: Your Purpose
3:38
Your-Ideal-Client
Lesson 4: Your Ideal Client
4:52

Module 2 : The Business Funnel

We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are. 

Customer-Journey
Lesson 1: Customer Journey
6:57
Lead-Magnet
Lesson 2: Lead Magnet
7:34
Entry-Level-Product
Lesson 3: Entry Level Product
4:54
Core-Level-Product
Lesson 4: Core Offering
2:10
Premium-Level-Product
Lesson 5: Premium Offering
3:51

Module 3 : Business Finance

In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.

Finances-Are-Everything
Lesson 1: Why Finances Are Everything
2:12
Pricing
Lesson 2: Pricing
7:32
Cost-Of-Acquisition
Lesson 3: Cost Of Acquisition
4:04
Customer-Lifetime-Value
Lesson 4: Customer Lifetime Value
5:37
3-Ways-To-Grow-A-Business
Lesson 5: 3 Ways To Grow A Business
5:14
Wealth-Cycle
Lesson 6: Wealth Cycle Of A Business
7:55

Module 4 : Mastering Marketing

Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.

Psychology-of-Marketing
Lesson 1: Psychology Of Marketing
8:00
Business-Parthenon
Lesson 2: Business Pillars of Success
3:22

Module 5: Building A Successful Website

Your-Website
Lesson 1: Your Website
6:56
Colors-And-Fonts
Lesson 2: Choosing Colors And Fonts
5:02
Mobile-Friendly-Site
Lesson 3: Mobile Friendly Website
4:54
Site-Speed
Lesson 4: Website Speed
6:50
Website-Components
Lesson 5: Crucial Website Components
7:21

Module 6: Developing SEO

What-Is-SEO
Lesson 1: What Is SEO
2:14
Keywords
Lesson 2: SEO Keywords
6:40

Module 7: Email

Email-Service-Providers
Lesson 1: Email Service Providers
5:04
Collecting-Emails
Lesson 2: How To Collect Emails
4:23
Emails-Build-Business
Lesson 3: How To Use Emails To Build Business
5:41

Module 8: Facebook

Importance-Of-Facebook
Lesson 1: Importance Of Facebook
4:24
Facebook-Page-Components
Lesson 2: Key Page Components of your Facebook Page
5:33
Build-A-Facebook-Audience
Lesson 3: Build An Audience On Facebook
6:16
What-To-Post-Facebook
Lesson 4: What To Share On Facebook
3:18
Paid-Ads-Facebook
Lesson 5: When To Use Paid Ads On Facebook
6:07
Facebook-Live
Lesson 6: Facebook Live
4:01

Module 9: Instagram

Importance-Of-Instagram
Lesson 1: Importance Of Instagram
2:57
Instagram-Components
Lesson 2: Instagram Business Profile Components
2:55
Build-Instagram
Lesson 3: Build A Following On Instagram
4:47
Instagram-Hashtags
Lesson 4: Instagram Hashtags
2:41
What-To-Post-Instagram
Lesson 5: What To Share on Instagram
3:22

Module 10: Youtube

Importance-of-Youtube
Lesson 1: Importance Of YouTube
2:35
YouTube-Page-Components
Lesson 2: YouTube Page Components
2:37
YouTube-Thumbnails
Lesson 3: YouTube Thumbnails
1:33
YouTube-Features
Lesson 4: Tags, Cards & End Screens On YouTube
2:41
Make-YouTube-Videos
Lesson 5: How To Make Videos
4:09

Module 11: Partnerships For Success

Collaborations-Grow-Business
Lesson 1: How Collaborations Can Help Grow Your Business
3:09
Find-Partnerships
Lesson 2: How To Find Partnerships That Align With You
3:23
Connecting-With-Brands
Lesson 3: Connecting With Brands
3:51

Module 12: Tracking Results

Tracking-Results
Lesson 1: Campaign Tracking and Analysis
4:01