Course Summary
Business + Marketing Course For Yoga Teachers
Module 1: Branding
We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.

Introduction to this course?

Lesson 1: Importance Of Branding

Lesson 2: Finding Your Brand
Lesson 3: Your Purpose

Lesson 4: Your Ideal Client
Module 2 : The Business Funnel
We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.

Lesson 1: Customer Journey

Lesson 2: Lead Magnet

Lesson 3: Entry Level Product

Lesson 4: Core Offering

Lesson 5: Premium Offering
Module 3 : Business Finance
In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.

Lesson 1: Why Finances Are Everything

Lesson 2: Pricing

Lesson 3: Cost Of Acquisition

Lesson 4: Customer Lifetime Value

Lesson 5: 3 Ways To Grow A Business

Lesson 6: Wealth Cycle Of A Business
Module 4 : Mastering Marketing
Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.

Lesson 1: Psychology Of Marketing

Lesson 2: Business Pillars of Success
Module 5: Building A Successful Website

Lesson 1: Your Website

Lesson 2: Choosing Colors And Fonts

Lesson 3: Mobile Friendly Website

Lesson 4: Website Speed

Lesson 5: Crucial Website Components
Module 6: Developing SEO

Lesson 1: What Is SEO

Lesson 2: SEO Keywords
Module 7: Email

Lesson 1: Email Service Providers

Lesson 2: How To Collect Emails

Lesson 3: How To Use Emails To Build Business
Module 8: Facebook

Lesson 1: Importance Of Facebook

Lesson 2: Key Page Components of your Facebook Page

Lesson 3: Build An Audience On Facebook

Lesson 4: What To Share On Facebook

Lesson 5: When To Use Paid Ads On Facebook

Lesson 6: Facebook Live
Module 9: Instagram

Lesson 1: Importance Of Instagram

Lesson 2: Instagram Business Profile Components

Lesson 3: Build A Following On Instagram

Lesson 4: Instagram Hashtags

Lesson 5: What To Share on Instagram
Module 10: Youtube

Lesson 1: Importance Of YouTube

Lesson 2: YouTube Page Components

Lesson 3: YouTube Thumbnails

Lesson 4: Tags, Cards & End Screens On YouTube

Lesson 5: How To Make Videos
Module 11: Partnerships For Success

Lesson 1: How Collaborations Can Help Grow Your Business

Lesson 2: How To Find Partnerships That Align With You

Lesson 3: Connecting With Brands
Module 12: Tracking Results

Lesson 1: Campaign Tracking and Analysis