Business + Marketing Course For Yoga Teachers

Do you...

Want to make a living teaching yoga?
Need help identifying your goals as a yoga teacher?
Want to develop your own yoga brand?
Want to learn the skills needed to
Want to become a confident yoga leader?

The goal of this course is to provide you with the knowledge you need to start and run your own yoga business. We lay out step-by-step instructions for creating your brand, creating your business funnel, analyzing your business finances, and mastering marketing.

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A membership will give you a portal to a community for yogis who want to accelerate their path in yoga.

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Module 1: Branding

We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.

Welcome-To-Business-Course-For-Yogis

0:59

Introduction to this course?

Importance-Of-Branding

4:42

Lesson 1: Importance Of Branding

6:21

Lesson 2: Finding Your Brand

3:38

Lesson 3: Your Purpose

Your-Ideal-Client

4:52

Lesson 4: Your Ideal Client

Module 2 : The Business Funnel

We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.

Customer-Journey

6:57

Lesson 1: Customer Journey

Lead-Magnet

7:34

Lesson 2: Lead Magnet

Entry-Level-Product

4:54

Lesson 3: Entry Level Product

Core-Level-Product

2:10

Lesson 4: Core Offering

Premium-Level-Product

3:51

Lesson 5: Premium Offering

Module 3 : Business Finance

In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.

Finances-Are-Everything

2:12

Lesson 1: Why Finances Are Everything

Pricing

7:32

Lesson 2: Pricing

Cost-Of-Acquisition

4:04

Lesson 3: Cost Of Acquisition

Customer-Lifetime-Value

5:37

Lesson 4: Customer Lifetime Value

3-Ways-To-Grow-A-Business

5:14

Lesson 5: 3 Ways To Grow A Business

Wealth-Cycle

7:55

Lesson 6: Wealth Cycle Of A Business

Module 4 : Mastering Marketing

Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.

Psychology-of-Marketing

8:00

Lesson 1: Psychology Of Marketing

Business-Parthenon

3:22

Lesson 2: Business Pillars of Success

Module 5: Building A Successful Website

Your-Website

6:56

Lesson 1: Your Website

Colors-And-Fonts

5:02

Lesson 2: Choosing Colors And Fonts

Mobile-Friendly-Site

4:54

Lesson 3: Mobile Friendly Website

Site-Speed

6:50

Lesson 4: Website Speed

Website-Components

7:21

Lesson 5: Crucial Website Components

Module 6: Developing SEO

What-Is-SEO

2:14

Lesson 1: What Is SEO

Keywords

6:40

Lesson 2: SEO Keywords

Module 7: Email

Email-Service-Providers

5:04

Lesson 1: Email Service Providers

Collecting-Emails

4:23

Lesson 2: How To Collect Emails

Emails-Build-Business

5:41

Lesson 3: How To Use Emails To Build Business

Module 8: Facebook

Importance-Of-Facebook

4:24

Lesson 1: Importance Of Facebook

Facebook-Page-Components

5:33

Lesson 2: Key Page Components of your Facebook Page

Build-A-Facebook-Audience

6:16

Lesson 3: Build An Audience On Facebook

What-To-Post-Facebook

3:18

Lesson 4: What To Share On Facebook

Paid-Ads-Facebook

6:07

Lesson 5: When To Use Paid Ads On Facebook

4:01

Lesson 6: Facebook Live

Module 9: Instagram

Importance-Of-Instagram

2:57

Lesson 1: Importance Of Instagram

Instagram-Components

2:55

Lesson 2: Instagram Business Profile Components

Build-Instagram

4:47

Lesson 3: Build A Following On Instagram

Instagram-Hashtags

2:41

Lesson 4: Instagram Hashtags

What-To-Post-Instagram

3:22

Lesson 5: What To Share on Instagram

Module 10: Youtube

Importance-of-Youtube

2:35

Lesson 1: Importance Of YouTube

YouTube-Page-Components

2:37

Lesson 2: YouTube Page Components

YouTube-Thumbnails

1:33

Lesson 3: YouTube Thumbnails

YouTube-Features

2:41

Lesson 4: Tags, Cards & End Screens On YouTube

Make-YouTube-Videos

4:09

Lesson 5: How To Make Videos

Module 11: Partnerships For Success

Collaborations-Grow-Business

3:09

Lesson 1: How Collaborations Can Help Grow Your Business

Find-Partnerships

3:23

Lesson 2: How To Find Partnerships That Align With You

Connecting-With-Brands

3:51

Lesson 3: Connecting With Brands

Module 12: Tracking Results

Tracking-Results

4:01

Lesson 1: Campaign Tracking and Analysis