Business + Marketing Course For Yoga Teachers
Module 1: Branding
We’ll begin discussing the importance of branding as well as a few exercises related to finding your brand, your ultimate purpose and your ideal client.
![Welcome-To-Business-Course-For-Yogis](https://img.simplerousercontent.net/scaled_image/3927874/f73151ecb37912a359ea211cf59ba1e1aa270e9b/frame_0001-260w-146h-1f.png)
0:59
Introduction to this course?
![Importance-Of-Branding](https://img.simplerousercontent.net/scaled_image/3927884/a7b797a16ac3ae9ffbb4bcd8b07828404ed313e7/frame_0001-260w-146h-1f.png)
4:42
Lesson 1: Importance Of Branding
![Finding-Your-Brand](https://img.simplerousercontent.net/scaled_image/3927781/10d125ee03ebf12185fee7b44214eb0b8a8ca621/frame_0001-260w-146h-1f.png)
6:21
Lesson 2: Finding Your Brand
3:38
Lesson 3: Your Purpose
![Your-Ideal-Client](https://img.simplerousercontent.net/scaled_image/3927495/f0981cb1249a7a4b77643433bda41f78b880b20d/frame_0001-260w-146h-1f.png)
4:52
Lesson 4: Your Ideal Client
Module 2 : The Business Funnel
We can’t talk about business without a basic understanding of purchasing behavior and your offerings. Learn about the customer journey and how you can create multiple offerings to meet customers where they are.
![Customer-Journey](https://img.simplerousercontent.net/scaled_image/3927408/3327f22c84c2796dcffa23d30618b2e98bc80271/frame_0001-260w-146h-1f.png)
6:57
Lesson 1: Customer Journey
![Lead-Magnet](https://img.simplerousercontent.net/scaled_image/3927336/25b85d0ab7a064c1d26285a075f1d0bb77ab3071/frame_0001-260w-146h-1f.png)
7:34
Lesson 2: Lead Magnet
![Entry-Level-Product](https://img.simplerousercontent.net/scaled_image/3927529/6aa111d0c21842cd5262374ffb7b428de08a89fd/frame_0001-260w-146h-1f.png)
4:54
Lesson 3: Entry Level Product
![Core-Level-Product](https://img.simplerousercontent.net/scaled_image/3927682/fe8d408655a23158d34bc847aecde9a0f9720bc7/frame_0001-260w-146h-1f.png)
2:10
Lesson 4: Core Offering
![Premium-Level-Product](https://img.simplerousercontent.net/scaled_image/3927839/25bfef9dcc9446ff09e2f2fb4eacda4972d7fb59/frame_0001-260w-146h-1f.png)
3:51
Lesson 5: Premium Offering
Module 3 : Business Finance
In this section of the course we’ll be discussing business finance, pricing and the 3 ways to grow your business.
![Finances-Are-Everything](https://img.simplerousercontent.net/scaled_image/3927623/ee8ca306acde80e94a2d97706ffa390ccaf0ed6b/frame_0001-260w-146h-1f.png)
2:12
Lesson 1: Why Finances Are Everything
![Pricing](https://img.simplerousercontent.net/scaled_image/3927263/2772378599c7a99f8ba5a39a9f2519fed6a2f5b7/frame_0001-260w-146h-1f.png)
7:32
Lesson 2: Pricing
![Cost-Of-Acquisition](https://img.simplerousercontent.net/scaled_image/3927571/0c501cc461e61e7a3a2bdd1bc187d38d2b87f7da/frame_0001-260w-146h-1f.png)
4:04
Lesson 3: Cost Of Acquisition
![Customer-Lifetime-Value](https://img.simplerousercontent.net/scaled_image/3927363/dd65e90341830fcbeac75e5da81180bf98ca7395/frame_0001-260w-146h-1f.png)
5:37
Lesson 4: Customer Lifetime Value
![3-Ways-To-Grow-A-Business](https://img.simplerousercontent.net/scaled_image/3927276/edd3ffe11a7a964be7aa6b38b8999411c328461e/frame_0001-260w-146h-1f.png)
5:14
Lesson 5: 3 Ways To Grow A Business
![Wealth-Cycle](https://img.simplerousercontent.net/scaled_image/3927325/b5bc373ab85384b3dfdd5d895e2ac42b47a0134b/frame_0001-260w-146h-1f.png)
7:55
Lesson 6: Wealth Cycle Of A Business
Module 4 : Mastering Marketing
Discover the facinating psychology of why people buy, how to build a business parthenon and learn some of the most effective marketing strategies and techniques for yogis.
![Psychology-of-Marketing](https://img.simplerousercontent.net/scaled_image/3927398/8f728b200869dd25d12ac61b7a05779ab348bc9c/frame_0001-260w-146h-1f.png)
8:00
Lesson 1: Psychology Of Marketing
![Business-Parthenon](https://img.simplerousercontent.net/scaled_image/3927908/c2031e1b92f25d87cdc7906cd709c9c64e89030c/frame_0001-260w-146h-1f.png)
3:22
Lesson 2: Business Pillars of Success
Module 5: Building A Successful Website
![Your-Website](https://img.simplerousercontent.net/scaled_image/3927312/1046b0722ae1300a09974c72d82d9d5a931e72ba/frame_0001-260w-146h-1f.png)
6:56
Lesson 1: Your Website
![Colors-And-Fonts](https://img.simplerousercontent.net/scaled_image/3927245/93d16463f47f5e2a74ff693ae80f5a3097233c92/frame_0001-260w-146h-1f.png)
5:02
Lesson 2: Choosing Colors And Fonts
![Mobile-Friendly-Site](https://img.simplerousercontent.net/scaled_image/3927484/73d82d1f6c04624a0f2fe990b253586cde4a72c2/frame_0001-260w-146h-1f.png)
4:54
Lesson 3: Mobile Friendly Website
![Site-Speed](https://img.simplerousercontent.net/scaled_image/3927290/df34d76c40163acfdeebcd144732024e444d1dcd/frame_0001-260w-146h-1f.png)
6:50
Lesson 4: Website Speed
![Website-Components](https://img.simplerousercontent.net/scaled_image/3927433/a0aec230bc3ce380da6661c1b186c2c75d2a3129/frame_0001-260w-146h-1f.png)
7:21
Lesson 5: Crucial Website Components
Module 6: Developing SEO
![What-Is-SEO](https://img.simplerousercontent.net/scaled_image/3927691/bba6a86f65c55dc8342cb8ecb23623c3a19c23f5/frame_0001-260w-146h-1f.png)
2:14
Lesson 1: What Is SEO
![Keywords](https://img.simplerousercontent.net/scaled_image/3927416/5ed21cc27645ab0ec19a73d13d256f42f27410db/frame_0001-260w-146h-1f.png)
6:40
Lesson 2: SEO Keywords
Module 7: Email
![Email-Service-Providers](https://img.simplerousercontent.net/scaled_image/3927563/a8a5495fad903c9ab47eb49944d78d660d09990c/frame_0001-260w-146h-1f.png)
5:04
Lesson 1: Email Service Providers
![Collecting-Emails](https://img.simplerousercontent.net/scaled_image/3927925/157e030347ff04dc25cb3c9daafa2c3ae958d64a/frame_0001-260w-146h-1f.png)
4:23
Lesson 2: How To Collect Emails
![Emails-Build-Business](https://img.simplerousercontent.net/scaled_image/3927579/86fe92b1fbc100a82ac82fa1ca1f808d9a88f28d/frame_0001-260w-146h-1f.png)
5:41
Lesson 3: How To Use Emails To Build Business
Module 8: Facebook
![Importance-Of-Facebook](https://img.simplerousercontent.net/scaled_image/3927504/49f4c597714a37f74d8e0d15d4bed2d81eec10ef/frame_0001-260w-146h-1f.png)
4:24
Lesson 1: Importance Of Facebook
![Facebook-Page-Components](https://img.simplerousercontent.net/scaled_image/3927538/38b4967ac63af4f7abd6f3b76527ed637b70814d/frame_0001-260w-146h-1f.png)
5:33
Lesson 2: Key Page Components of your Facebook Page
![Build-A-Facebook-Audience](https://img.simplerousercontent.net/scaled_image/3927228/2ee6fe93a2d8943a8c1995420606cda6075659b2/frame_0001-260w-146h-1f.png)
6:16
Lesson 3: Build An Audience On Facebook
![What-To-Post-Facebook](https://img.simplerousercontent.net/scaled_image/3927943/ff247e05cdddefa2c1c2e3b4a9b3da278f27785c/frame_0001-260w-146h-1f.png)
3:18
Lesson 4: What To Share On Facebook
![Paid-Ads-Facebook](https://img.simplerousercontent.net/scaled_image/3927476/04fcaf85d9a99a68f09063cc538f810d46ee1c7c/frame_0001-260w-146h-1f.png)
6:07
Lesson 5: When To Use Paid Ads On Facebook
![Facebook-Live](https://img.simplerousercontent.net/scaled_image/3927520/699ccf2753e39ce277985e2291268b0818c3bb64/frame_0001-260w-146h-1f.png)
4:01
Lesson 6: Facebook Live
Module 9: Instagram
![Importance-Of-Instagram](https://img.simplerousercontent.net/scaled_image/3927656/1e30dddbfd6d63b52073df4cebf48e430ffc2905/frame_0001-260w-146h-1f.png)
2:57
Lesson 1: Importance Of Instagram
![Instagram-Components](https://img.simplerousercontent.net/scaled_image/3927755/e023795d3e2dfd9b659140cd94f54e892d38fc5a/frame_0001-260w-146h-1f.png)
2:55
Lesson 2: Instagram Business Profile Components
![Build-Instagram](https://img.simplerousercontent.net/scaled_image/3927555/03e14aeeac513536a91f925c6bf41bfdfcd650f7/frame_0001-260w-146h-1f.png)
4:47
Lesson 3: Build A Following On Instagram
![Instagram-Hashtags](https://img.simplerousercontent.net/scaled_image/3927763/f7dc8d362cb847a1f6f70ab1f76080330dca9d9a/frame_0001-260w-146h-1f.png)
2:41
Lesson 4: Instagram Hashtags
![What-To-Post-Instagram](https://img.simplerousercontent.net/scaled_image/3927742/be901042949909b9d29cccb8f3b923804a2c35c3/frame_0001-260w-146h-1f.png)
3:22
Lesson 5: What To Share on Instagram
Module 10: Youtube
![Importance-of-Youtube](https://img.simplerousercontent.net/scaled_image/3927934/59934ebe442ae5107cdfa6af4d21bd878808bae9/frame_0001-260w-146h-1f.png)
2:35
Lesson 1: Importance Of YouTube
![YouTube-Page-Components](https://img.simplerousercontent.net/scaled_image/3927900/30f7a738c739dfc7dd3c09256aea4193bb5dd64c/frame_0001-260w-146h-1f.png)
2:37
Lesson 2: YouTube Page Components
![YouTube-Thumbnails](https://img.simplerousercontent.net/scaled_image/3927715/f9722b82ce1c1f2ccc309a925bcb414034ef0615/frame_0001-260w-146h-1f.png)
1:33
Lesson 3: YouTube Thumbnails
![YouTube-Features](https://img.simplerousercontent.net/scaled_image/3927588/3ada2a6e38f4f9864050a53facebd7c7656b4791/frame_0001-260w-146h-1f.png)
2:41
Lesson 4: Tags, Cards & End Screens On YouTube
![Make-YouTube-Videos](https://img.simplerousercontent.net/scaled_image/3927827/546b3ffb6809844637936f7e65455f24ecfc9755/frame_0001-260w-146h-1f.png)
4:09
Lesson 5: How To Make Videos
Module 11: Partnerships For Success
![Collaborations-Grow-Business](https://img.simplerousercontent.net/scaled_image/3927916/6c7fea2b025d8421791ae9dc11367c8ea8c00d70/frame_0001-260w-146h-1f.png)
3:09
Lesson 1: How Collaborations Can Help Grow Your Business
![Find-Partnerships](https://img.simplerousercontent.net/scaled_image/3927963/df989ef76d21435bf564795ef6915e77b8e30054/frame_0001-260w-146h-1f.png)
3:23
Lesson 2: How To Find Partnerships That Align With You
![Connecting-With-Brands](https://img.simplerousercontent.net/scaled_image/3927892/4b4bc47f7f4985e7c657fb527ad5c23d6bfbc13d/frame_0001-260w-146h-1f.png)
3:51
Lesson 3: Connecting With Brands
Module 12: Tracking Results
![Tracking-Results](https://img.simplerousercontent.net/scaled_image/3927857/02ca43a937e6928a5232ebbce1bd5d4502059f03/frame_0001-260w-146h-1f.png)
4:01
Lesson 1: Campaign Tracking and Analysis